Growth Strategist (Chief Grower)
ABOUT THE ROLE We reach millions of gardeners every month. We have the audience, the products, and the brand trust. What we need is someone who can turn that into contribution margin through paid. If you've personally owned Meta paid end-to-end at a DTC brand, think in retention loops, and write hooks the way other people breathe, keep reading! WHAT YOU'LL OWN Meta paid across Epic Gardening and Botanical Interests. Strategy, budget, campaign structure, in-platform execution. Creative strategy is your primary lever, not a side responsibility. You set the testing roadmap, write the hooks, storyboard concepts, and run a tight loop with an in-house videographer: hypothesis, asset, launch, data, next move. 48-hour cycles. You're not waiting on anyone. Paid UGC and creator whitelisting. Creators come pre-sourced. Your job is to brief them well, evaluate output, and get the top performers into whitelisted campaigns as mid-funnel signal generators. Voice integrity. Every ad sounds like a knowledgeable, friendly gardener talking to another gardener. Never like a brand. Kevin's credibility and the "By Gardeners, For Gardeners" promise are the moat. You protect them. WHAT WE'RE LOOKING FOR $2M or more in annual Meta spend that you've personally owned, hands on keyboard. Not "supported." Not "briefed and handed off." You built it, launched it, and owned the result. Direct-response creative instinct. You can look at a retention curve and tell us which two seconds are killing CAC. You write hooks, cut short edits when you need to, and brief creators without a four-page template. IC mindset. You scale impact through sharper strategy and faster iteration, not by building an army. Genuine empathy for the gardener. You don't need a green thumb. But you need to understand someone whose first tomato plant just died, and actually want to help them succeed next season. GOOD FITS FOR THIS ROLE ARE Ex-founders of small DTC brands who ran all of it themselves before they could afford help. Solo creators with large followings who know how to hold attention in three seconds and have learned the LTV math. Performance creative leads from product-led startups who think in retention loops, not campaign calendars. None of these is required. They're just patterns we've seen work. THIS WON'T BE A GOOD FIT IF You wait for briefs. You've directed creative but never built a campaign yourself. You'd rather make one polished hero asset a quarter than fifteen tests a week. "Brand awareness" and "performance" feel like separate mandates. COMPENSATION & BENEFITS Base salary: $115,000-130,000, depending on experience and location. Performance bonus tied directly to contribution margin after ad spend, with real upside for strong results. At plan you're looking at roughly $130-160K total. Beat the number and the bonus grows with it, uncapped above 120% of target. We want to pay you more. Deliver results and we will. Flexibility: We trust our team to get their jobs done. We trust that YOU know the best way to achieve that. High quality delivery of results means you can choose how and where you work. It’s not just about putting in the hours and checking a box. Flexible work includes flexibility around work location and working hours, including how you work & start and stop times. Benefits: We include employer-paid health insurance premiums for employees at 80%, dependents at 50%, dental, vision, voluntary benefits, 7 paid holidays, 7 sick days, unlimited time off (salaried), 12 weeks paid parental or adoption leave, 401(k) with 4% match through Vanguard, $500 yearly professional development stipend, employee product discounts, and more. Apply To This Job