Customer Insights Associate Director – Unlocking Consumer Insights to Drive Business Success

At arenaflex, we're on a mission to empower our customers with the latest innovations and technologies that bring them joy. As a Customer Insights Associate Director, you'll play a pivotal role in uncovering consumer insights that drive our strategies, business decisions, and overall competitive advantage. If you're a data-driven storyteller with a passion for driving business growth, we invite you to join our team and be part of shaping the future of arenaflex.

About arenaflex

arenaflex is a leading provider of innovative solutions that power and empower how people live, work, and play. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. We're committed to creating a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. Our diversity and inclusion page showcases our commitment to celebrating our employees' differences and promoting a culture of equality and respect.

What You'll Be Doing

As a Customer Insights Associate Director, you'll be responsible for driving business growth by uncovering consumer insights that inform our brand experience strategies, messaging, and public relations. You'll leverage your expertise in market research methodologies and data analysis to generate insights that shape our brand's messaging, reputation management, sponsorship strategy, and media relations efforts. Your work will inspire us to bring the best solutions to both businesses and consumers.

Key Responsibilities

* Partner with senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations.

• Design custom research in support of the Brand Measurement Trackers to yield actionable insights that drive brand strategies.
• Guide research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps.
• Lead a cross-functional team in preparing the Annual "State of the Brand" report that provides a holistic, enterprise-wide view of the health and strength of the arenaflex brand.
• Manage research agency partners for custom research projects from scoping to delivery, with a focus on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes.
• Partner with the sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health.
• Collaborate with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence.
• Strategic thinking with strong business acumen and the ability to translate data into actionable insights.

What We're Looking For

* Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Knowledge of media monitoring and analysis tools.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Designed small and large-scale research projects involving primary and secondary data collection.
• Proven experience in conducting market research for PR purposes.
• Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels.
• Experience with marketing communications and mobile, digital, and social media platforms.
• Experience managing people and teams, either via direct reporting or influence.
• Experience with both Consumer and B2B audiences.

What We Offer

* A hybrid work environment that includes work from home and a minimum eight assigned office days per month.

• A competitive salary range of $118,000.00 to $239,000.00 annually based on a full-time schedule, with the potential to earn more.
• A comprehensive benefits package that includes health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance.
• A collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.
• Opportunities for career growth and professional development.
• A dynamic and innovative work environment that encourages creativity and entrepreneurship.

Equal Employment Opportunity

arenaflex is an equal opportunity employer and celebrates our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. We're committed to creating a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

How to Apply

If you're a data-driven storyteller with a passion for driving business growth, we invite you to apply for this exciting opportunity. Please submit your application, including your resume and a cover letter, to [insert contact information]. We can't wait to hear from you!

Note:

arenaflex is an equal opportunity employer and welcomes applications from diverse candidates. We're committed to creating a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. Apply for this job