Experienced Customer Insights Associate Director – Driving Strategic Growth and Innovation at arenaflex

At arenaflex, we're on a mission to empower people and communities through innovative technologies and solutions. As a Customer Insights Associate Director, you'll play a pivotal role in shaping our brand's strategies, messaging, and public relations efforts by leveraging your expertise in market research methodologies and data analysis. If you're a data-driven storyteller with a passion for uncovering consumer insights, we invite you to join our team and contribute to driving arenaflex's growth and innovation.

About arenaflex

arenaflex is a leading provider of innovative technologies and solutions that power and empower people's lives. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. We're committed to creating a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. Our diversity and inclusion page showcases our commitment to celebrating our employees' differences and promoting a culture of equality and respect.

What You'll Be Doing

As a Customer Insights Associate Director, you'll be responsible for driving strategic growth and innovation at arenaflex by:

• Partnering with senior leaders to understand key business issues and using data-driven insights to inform brand experience strategies, messaging, and public relations.
• Designing custom research in support of the Brand Measurement Trackers to yield actionable insights that drive brand strategies.
• Guiding research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps.
• Leading a cross-functional team in preparing the Annual "State of the Brand" report that provides a holistic, enterprise-wide view of the health and strength of the arenaflex brand.
• Managing research agency partners for custom research projects from scoping to delivery, with a focus on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes.
• Partnering with the sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health.
• Collaborating with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence.
• Strategic thinking with strong business acumen and the ability to translate data into actionable insights.

Responsibilities

* Develop and implement research strategies to inform brand experience strategies, messaging, and public relations efforts.

• Design and execute custom research projects to yield actionable insights that drive brand strategies.
• Lead cross-functional teams in preparing the Annual "State of the Brand" report and other research-related projects.
• Manage research agency partners and vendors to ensure high-quality research deliverables.
• Collaborate with senior leaders to understand key business issues and develop data-driven insights to inform brand strategies.
• Develop and maintain relationships with research agency partners and vendors.
• Stay up-to-date with industry trends and best practices in market research and data analysis.

What We're Looking For

* Eight or more years of relevant experience in market research, data analysis, or a related field.

• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Designed small and large-scale research projects involving primary and secondary data collection.
• Proven experience in conducting market research for PR purposes.
• Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels.
• Experience with marketing communications and mobile, digital, and social media platforms.
• Experience managing people and teams, either via direct reporting or influence.
• Experience with both Consumer and B2B audiences.

Preferred Qualifications

* Strong knowledge of media monitoring and analysis tools.

• Experience with advanced analytics and data visualization tools.
• Proven track record of developing and implementing research strategies that drive business results.
• Experience working with cross-functional teams to develop and implement research-related projects.
• Strong business acumen and ability to translate data into actionable insights.

Work Environment and Culture

As a remote employee, you'll have the flexibility to work from home and have a defined work location that includes work from home and a minimum eight assigned office days per month. Our work environment is collaborative, inclusive, and encourages authenticity and a sense of belonging. We're committed to celebrating our employees' differences and promoting a culture of equality and respect.

Compensation and Benefits

The compensation range for this position is between $118,000.00 and $239,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive-based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. Our benefits package includes health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance.

How to Apply

If you're a data-driven storyteller with a passion for uncovering consumer insights, we invite you to apply for this exciting opportunity. Please submit your resume and a cover letter explaining why you're the ideal candidate for this role. We can't wait to hear from you!

Equal Employment Opportunity

arenaflex is an equal opportunity employer and celebrates our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. We're committed to creating a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. Apply for this job