Associate Director, Customer and Product Insights – Driving Business Decisions with Customer-Centric Research

Are you a seasoned insights professional with a passion for driving business decisions through customer-centric research? Do you thrive in a fast-paced, dynamic environment where innovation and creativity are encouraged? Look no further than arenaflex, a leading telecommunications company that's revolutionizing the way people connect and experience wireless services.

About arenaflex

arenaflex is a forward-thinking company that's dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences. With a diverse portfolio of 11 distinct brands, each catering to specific market segments and distribution channels, we're committed to delivering innovative, customer-focused solutions that open up a world of possibilities. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. We're a place where the true you can learn, grow, and thrive, and where we empower our employees to share their ideas freely, even if they're daring or different.

The Role

As an Associate Director of Customer and Product Insights, you'll play a pivotal role in leading the customer and product research and insights function supporting the Verizon Value portfolio of brands. You'll drive business decisions that help us maintain a competitive edge by delivering best-in-class value propositions and experiences to our customers. Your team will be responsible for:

• Proactively working across brand and product team leaders to define and prioritize the research roadmap and ensuring appropriate resource allocation, including people, budgets, and vendor partnerships to deliver on planned initiatives.
• Managing, mentoring, and coaching direct reports who are focused on specific work streams to ensure world-class insights work and leverage learnings and best-practices across these work streams.
• Leading by example and setting a high bar for research rigor and insights storytelling.
• Overseeing key vendor partnerships to ensure the team leverages the highest quality research methods and analytical capabilities, and managing research budgets to forecast.
• Working in close partnership with Marketing Insights leads to build an integrated understanding of our customers, prospects, and market dynamics.
• Forging relationships with adjacent insight, analytics, and intelligence teams across the arenaflex organization to further elevate our total market understanding and identify opportunities for greater efficiencies in spend and operating models.
• Speaking on behalf of the customer across arenaflex leadership forums to ensure that crucial customer insights and pain points are elevated to key decision-makers and incorporated into short and long-term action planning.

What We're Looking For

To succeed in this role, you'll need:

• Eight or more years of relevant experience in Marketing, Customer Experience, or User Experience research, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience designing research programs, both qualitative and quantitative, to address business needs, and articulating the rationale behind your approach.
• A strong command of advanced quantitative methodologies, including maxdiff, conjoint, segmentation, cluster analysis, and Gabor Granger.
• Experience with qualitative and/or user-centered design evaluative research methods, such as focus groups, in-depth interviews, diary studies, and ethnography.
• Experience synthesizing data from multiple sources and translating findings into actionable customer insights and recommendations.

Nice to Have

If you have one or more of the following, you'll be even more well-suited for this role:

• Four or more years of experience managing a team of three or more people.
• Experience providing insights to inform value proposition development.
• Experience leveraging secondary data, trends, and learnings to provide context for business scenarios.
• Ability to present insights in a compelling narrative and establish rapport with Senior Leadership as a Consumer Champion.
• Marketing, CX, or UX research experience specifically in the consumer or business space.
• Self-starter with the ability to identify stakeholders and build credibility for the team.
• Demonstrated effective consultative skills.
• Proven ability to work through ambiguity and effectively collaborate to problem-solve.
• Strong business acumen and understanding of the telecom industry.
• Extensive experience and genuine interest in consumer segment research.
• High degree of comfort using influence and persuasion cross-functionally.
• Experience operating in a fast-moving, rapidly evolving environment.
• Experience contributing to a culture of innovation by finding new and better ways of doing things: identifying, creating, and employing innovative research and operational approaches.

What We Offer

As an Associate Director of Customer and Product Insights at arenaflex, you'll enjoy:

• A competitive salary range of $127,000.00 to $236,000.00 annually, depending on your location and confirmed job-related skills and experience.
• A comprehensive benefits package, including health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance.
• A dynamic and inclusive work environment that encourages authenticity and fosters a sense of belonging.
• Opportunities for career growth and development, including training and mentorship programs.
• A chance to work on cutting-edge projects that drive business decisions and shape the future of wireless services.

How to Apply

If you're a motivated and experienced insights professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your qualifications and experience. We can't wait to hear from you!

Equal Employment Opportunity

arenaflex is an equal opportunity employer and celebrates our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. We're committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. Apply for this job