Experienced Customer Insights Associate Director – Driving Strategic Growth and Innovation at arenaflex

At arenaflex, we're on a mission to power and empower how people live, work, and play by connecting them to what brings them joy. As a Customer Insights Associate Director, you'll be at the forefront of uncovering consumer insights that drive our strategies, business decisions, and overall competitive advantage. If you're a data-driven storyteller with a passion for driving innovation, creativity, and impact, we invite you to join our team and be a part of shaping the future of arenaflex.

About arenaflex

arenaflex is a community of people who anticipate, lead, and believe that listening is where learning begins. We're a place where the true you can learn, grow, and thrive. Our team is a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.

What You'll Be Doing

As a Customer Insights Associate Director, you'll be responsible for leveraging your expertise in market research methodologies and data analysis to generate insights that shape our brand's messaging, reputation management, sponsorship strategy, and media relations efforts. You'll partner with senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations. Your work will inspire us to bring the best solutions to both businesses and consumers.

Key Responsibilities

* Partner with senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations.

• Design custom research in support of the Brand Measurement Trackers to yield actionable insights that will drive brand strategies.
• Guide research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps.
• Lead a cross-functional team in preparing the Annual "State of the Brand" report that provides a holistic, enterprise-wide view of the health and strength of the arenaflex brand.
• Manage research agency partners for custom research projects from scoping to delivery, with a focus on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes.
• Partner with the sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health.
• Collaborate with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence.
• Strategic thinking with strong business acumen and the ability to translate data into actionable insights.

What We're Looking For

* Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Knowledge of media monitoring and analysis tools.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Designed small and large-scale research projects involving primary and secondary data collection.
• Proven experience in conducting market research for PR purposes.
• Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels.
• Experience with marketing communications and mobile, digital, and social media platforms.
• Experience managing people and teams, either via direct reporting or influence.
• Experience with both Consumer and B2B audiences.

Where You'll Be Working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager. You'll be part of a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At arenaflex, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

Our Benefits

Our benefits are designed to help you move forward in your career, and in areas of your life outside of arenaflex. From health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

Compensation

The compensation range for this position is between $118,000.00 and $239,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive-based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

How to Apply

If you're a data-driven storyteller with a passion for driving innovation, creativity, and impact, we invite you to apply for this exciting opportunity. Please submit your application through our website, and we'll be in touch to discuss your qualifications further.

Join the arenaflex Team

At arenaflex, we're committed to creating a workplace that's inclusive, diverse, and empowering. We believe that everyone deserves to feel valued, connected, and empowered to reach their potential and contribute their best. If you're passionate about driving innovation, creativity, and impact, we invite you to join our team and be a part of shaping the future of arenaflex.

Contact Us

If you have any questions or would like to learn more about this opportunity, please don't hesitate to contact us. We're always happy to hear from you and look forward to connecting with you soon. Apply Now! Apply for this job