Director, Customer Marketing and Growth Strategy – Driving Beverage Innovation and Growth at arenaflex
Job Summary:
At arenaflex, we're committed to refreshing the world and making a difference through our innovative beverages and customer-centric approach. We're seeking a highly strategic, collaborative, and results-driven marketing leader to join our team as a Director of Customer Marketing & Growth Strategy. As a key member of our Strategic Partnership & On-Premise (SPOP) team, you'll play a critical role in developing and executing marketing strategies that drive value, build brand love, and increase beverage incidence and profitability for our key customers.
About arenaflex:
arenaflex is a leading beverage company with a rich history of innovation and customer satisfaction. With a portfolio of iconic brands and a commitment to sustainability, we're dedicated to refreshing the world and making a difference. Our company culture is built on four key behaviors: curious, empowered, inclusive, and agile. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Responsibilities:
As a Director of Customer Marketing & Growth Strategy, you'll be responsible for leading the development and implementation of total beverage marketing strategies that drive value and growth for our key customers. Your key responsibilities will include:
Marketing Strategy and Execution:
* Lead the development and implementation of total beverage marketing strategies that align with our customers' overall business objectives
- Construct and deliver annual marketing calendars that shape and contribute to our customers' long-term planning process
- Seek out and leverage national marketing initiatives, brand ideas, consumer insights, and internal tools/resources to support customer strategies and drive increased consumer preference
- Conduct customer marketing stewardship reviews to ensure alignment with customer business objectives
Partnerships:
* Develop long-term customer partnerships with ownership of senior-level marketing relationships
- Champion for both customer and arenaflex imperatives internally and externally to deliver on our Growth Promise in all areas
- Closely partner with Sales and Operations cross-functional teams to drive the partnership and business
Insights:
* Present "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category) & "Now What" (recommendations in how to apply to customers business) to deliver persuasive selling stories
- Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy
- Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration
Qualifications & Requirements:
* Minimum Education Required: Bachelor's degree in Marketing/Business or equivalent education
- 5-10 years business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results
- Advanced Strategic Thinking & Application
- Insights/Inspiration to Action
- Category Innovation
- Digital Ecosystem
- CBP/Long Range Indispensable Value
- Effective Storytelling
- Agency Management
- Media Planning, preferred but not Required
- Demonstrated personal leadership skills and ability to influence
Location:
* Remote in US, with a preference for Central and East Regions
Travel:
* Approximately 25-50%
Skills:
* Account Management
- Business Development
- Business Insights
- Communication
- Cross-Functional Teamwork
- Decision Making
- Influencing
- Joint Business Planning
- Leadership
- Marketing
- Marketing Strategies
- Negotiation
- Pitch Presentations
- Results-Oriented
- Storytelling
Compensation:
* Base pay offered may vary depending on geography, job-related knowledge, skills, and experience
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered
- Annual Incentive Reference Value Percentage: 30
Annual Incentive Reference Value:
* A market-based competitive value for your role, indicating performance at target
Our Purpose and Growth Culture:
At arenaflex, we're committed to refreshing the world and making a difference through our innovative beverages and customer-centric approach. We're dedicated to nurturing an inclusive culture that is grounded in our company purpose and values. Our company culture is built on four key behaviors: curious, empowered, inclusive, and agile. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Equal Opportunity Employer:
arenaflex is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.
How to Apply:
If you're a highly strategic, collaborative, and results-driven marketing leader who is passionate about driving beverage innovation and growth, we encourage you to apply for this exciting opportunity. Please visit our website to learn more about our company culture and to submit your application. Apply for this job