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Copywriter, Part-time Contractor

Work from home Full-time role Hiring

Job Description:

  • Write clear and engaging copy for digital marketing channels, including: Social media, email campaigns, and web content
  • Google Ads, PMax, YouTube Ads, and other paid media platforms
  • SEO, AEO, and GEO-targeted content to improve visibility and relevance
  • Edit and proofread marketing materials to ensure accuracy, clarity, and adherence to brand voice and tone.
  • Collaborate with the Senior Copywriter and cross-functional teams to deliver cohesive, impactful campaigns.
  • Research to develop subject matter expertise or ability to interview the expert to develop needed content
  • Stay current with digital marketing trends, best practices, and emerging tools to enhance copy performance.
  • Develop a deep understanding of customer needs and create content that connects with their desires and lifestyles.
  • Contribute to brainstorming sessions and creative ideation for campaigns and projects.
  • Manage multiple projects simultaneously, meeting deadlines in a fast-paced environment.
  • Recommend and test copy to continuously refine messaging for optimal results.

Requirements:

  • Bachelor's degree in Communications, Journalism, English, Marketing, or a related field.
  • 5+ years of experience in digital copywriting, preferably within retail, healthcare, or a similar industry.
  • Portfolio showcasing a range of digital copy, including SEO-optimized content, paid media, and social media campaigns.
  • Experience working in the optical industry is a plus.
  • Strong knowledge of digital copywriting best practices, including SEO, AEO, and GEO targeting.
  • Exceptional proofreading and editing skills with a keen eye for detail.
  • Experience writing for Google Ads, YouTube Ads, and other paid media platforms.
  • Ability to adapt to established brand voice and tone across various campaigns.
  • Familiarity with content management systems (CMS) and project management tools like Asana is a plus.

Benefits:

  • Flexible work arrangements

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