Manager, Website and Marketing Automation
Manager, Website & Marketing Automation
Own the digital engine behind a national growth platform Location: Remote (occasional travel) Why This Role Matters This is not a "manage the agency and report on metrics" role. You will own, build, and optimize the full digital experience across a rapidly scaling, private equity-backed platform. Think multi-brand, high lead volume, real revenue impact. If you've ever said "I wish I could actually fix this instead of just recommending it" - this is that role. About Allstar Services Backed by Morgan Stanley Capital Partners, Allstar Services is scaling a national network of residential exterior brands. We're in aggressive growth mode - new markets, new brands, and a major push to modernize our digital funnel. What You'll Own This is a builder + operator role. You will execute, not just delegate. Website Strategy + Conversion (Core Focus)Own all brand websites + landing pages across multiple markets
Drive conversion rate optimization (CRO) across the funnel
Lead UX, site structure, mobile experience, and performance improvements
Partner with agencies-but you set direction and hold the bar
Testing + GrowthRun A/B and multivariate tests (CTAs, layouts, flows, etc.)
Leverage tools like GA4, heatmaps, and session replay to drive decisions
Continuously improve lead conversion and appointment rates
Marketing Automation + LifecycleBuild and optimize email + SMS flows (lead nurture, reactivation, retention)
Own segmentation, triggers, and campaign performance
Improve conversion across the full customer lifecycle
Execution + OwnershipLaunch new sites for expansion markets
Manage timelines, vendors, and deliverables
Build dashboards and report on what's actually driving revenue
What We're Looking For (Non-Negotiables) We are targeting someone who has done this hands-on, not just managed it.3–6+ years in website optimization, CRO, or marketing automation
Experience owning web performance + conversion metrics
Strong understanding of CMS platforms (WordPress preferred)
Hands-on experience with:
GA4 / analytics tools
A/B testing platforms
Email/SMS automation (HubSpot, Klaviyo, Marketo, etc.)
Comfortable working across multiple brands or high-volume environments
Able to move fast, test quickly, and iterate without overengineering
What Will Set You ApartYou've improved conversion rates in a measurable way
You've worked in a high-growth or PE-backed environment
You understand how marketing ties directly to revenue
You're as comfortable building as you are strategizing
Why Candidates Say Yes to This RoleReal ownership - not buried under layers or stuck waiting on approvals
Visible impact - your work directly drives revenue and growth
Scale + complexity - multi-brand, multi-market, fast-moving
Autonomy - you will shape how this function is built
This role is not a fit if:You prefer managing agencies vs doing the work yourself
You've never owned conversion metrics end-to-end
You need a highly structured, slow-moving environment
Ready to Build? Apply now or reach out directly if you've been looking for a role where you can actually own and scale the digital engine-not just advise on it.Allstar Home Services is committed to protecting its employees, customers, and others while conducting company business. Employment for this position is contingent upon a valid driver's license, a review of the candidate's motor vehicle record (MVR), and successful completion of a background investigation conducted in accordance with Company policies and applicable laws. The Company may conduct MVR checks prior to hire and periodically thereafter. Eligibility to drive a company vehicle is determined based on these reviews, and an unsatisfactory MVR or background investigation may affect driving privileges, vehicle assignment, or employment eligibility. Offers of employment are contingent upon the results of these checks, and any information obtained will be used for employment purposes as permitted by federal and state law and in accordance with Allstar Home Services' Equal Employment Opportunity Policy.
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