Growth Marketing Specialist – LLM Visibility, SEO, Website

Job Description:

• Own everything between traffic and trial. The website roadmap, the landing page architecture, the messaging on every conversion surface, the trial signup flow, the pricing page.
• Build the testing machine, then run it. Most CRO programs ship 2-4 experiments a month. We expect you to ship more - because you've built agent-assisted workflows for hypothesis generation, variant production, QA, launch, and readout.
• Make AI core to how the website actually works. Personalized landing experiences by source. Copy variants generated and tested in hours instead of weeks.
• Win at LLM-powered search. Build the systems that get Close cited by ChatGPT, Perplexity, and Gemini for the queries that matter.
• Connect cleanly into product activation. The trial signup flow hands off to the Product Growth team. You make sure the website → trial → activation path feels like one elegant experience, not three.
• Prove it's working. Visitor → trial conversion, trial signup volume, experiment velocity and win rate.

Requirements:

• 8-12 years in growth at a SaaS or PLG company, owning website performance and trial funnel optimization. You can point to specific experiments, what they tested, and what you learned. We especially like the failures.
• Conversion-obsessed. You're the kind of person who notices a button label is off and immediately wants to test a fix. You treat the website like a product - always with a roadmap, always with a hypothesis, always with something running.
• An AI-native operator. You use it to run experiments you couldn't run before - synthetic copy tests at scale, instant page variants, agent-driven competitive teardowns, automated experiment readouts that catch wins you'd miss reading dashboards.
• Hands-on. You write the copy, pull the data, brief the engineer, review the design, and ship.
• Literate in modern search. You understand traditional SEO - technical, on-page, authority - and you have real opinions about how LLM-powered answer engines (ChatGPT, Perplexity, Gemini) discover and surface SaaS content.
• Technical enough to be dangerous. You can read HTML/CSS/JS, you work close to the code layer, and you don't need a ticket queue to make a copy change.
• A systems thinker. You think in CAC, LTV, payback. You have opinions on how channel strategy connects to landing page experience. You see the website as one connected system, not a collection of pages and you build agent workflows that treat it that way.

Benefits:

• Competitive compensation including an organization-wide goal-based bonus
• Paid Time Off: 5 Weeks PTO upon joining + Winter Holiday Break. Each year with the company, you'll receive 2 extra PTO days.
• 80% Work Option: Work with your manager to choose between working 5 day weeks (standard full-time) or 4 day weeks @ 80% pay
• Paid Parental Leave for primary and secondary caregivers
• Sabbatical: After 5 years with the team, you're eligible for a 1 month paid sabbatical
• Healthcare (US residents): Medical, Dental, Vision with HSA option, Dependent care FSA
• 401k (US residents): We match 6% contributions with immediate vesting

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