Senior Customer Relationship Marketing Manager – Driving Engagement and Incremental Sales at arenaflex
Join arenaflex, a leading e-commerce company revolutionizing the pet industry, as we seek a customer-centric and data-driven Senior CRM Marketing Manager to develop and manage engagement campaigns for our most active and pet-obsessed customers. At arenaflex, we're passionate about providing an exceptional customer experience that sets us apart from the competition. Our team of dedicated professionals is committed to delivering innovative solutions that drive business growth and customer satisfaction. As a Senior CRM Marketing Manager, you'll play a critical role in shaping our customer engagement strategy, leveraging data-driven insights to inform campaign development and optimization.
About arenaflex
arenaflex is a rapidly growing e-commerce company that's changing the way people shop for pet food and supplies. With a strong focus on customer satisfaction and a commitment to innovation, we're constantly pushing the boundaries of what's possible in the pet industry. Our team is passionate about delivering exceptional customer experiences, and we're looking for talented professionals like you to join our mission.
Key Responsibilities
As a Senior CRM Marketing Manager at arenaflex, you'll be responsible for developing and executing multi-channel engagement campaigns that drive incremental sales and customer loyalty. Your key responsibilities will include:
Developing a multi-channel roadmap
based on overall life-cycle marketing with an emphasis on email campaigns to drive the food business at arenaflex.
Running complex A/B and multivariate testing
across emails and journeys to determine incrementality and optimal sequencing.
Collaborating with internal product marketing resources
to ensure essential technical steps are taken for list selection, segmentation, and tracking.
Analyzing different data streams
to ensure correctness of targeting and identifying opportunities for improvement.
Building sensitivity models
to size opportunity and risk associated with proposed initiatives.
Partnering with the experimentation team
to craft a strategic vision and roadmap for automation.
Leveraging CRM data
to drive personalized and contextual experiences that increase customer engagement.
Managing reporting requests and ongoing analyses
for campaign performance, key insights, and strategic learnings.
Driving a customer-first approach
to all experiences.
Effectively partnering across the organization
, including integrated marketing, engineering, product management, merchandising, and supply chain.
Essential Qualifications
To succeed in this role, you'll need:
7+ years of email and/or direct marketing experience
, with a focus on e-commerce preferred.
Bachelor's degree
, with a Master's degree a plus.
Data-driven and analytical skills
, with a strong ability to interpret and identify insights through data.
Hands-on experience designing and implementing campaigns
through an enterprise ESP (ideally Braze).
Deep understanding of how to enable behavioral, demographic, and transactional data
to drive personalization.
Experience with email optimization and personalization platforms
and project management tools (JIRA).
Strong communication skills
(verbal and written) with the ability to clearly articulate information that influences data-driven business decisions.
Operates independently and efficiently
to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail.
Proven experience in an email management function
and outstanding attention to detail.
Knowledge of email best practices, technologies, and trends
.
Knowledge of SQL, Tableau, and other data analytics tools
.
Experience working with a Customer Data Platform (CDP)
.
Understanding of incrementality testing, statistical significance, and lifetime value
.
Preferred Qualifications
While not required, the following qualifications are a plus:
E-commerce or CPG marketing background
.
Experience working with Braze or Moveable ink
.
Knowledge of the pet food industry
.
What We Offer
As a Senior CRM Marketing Manager at arenaflex, you'll enjoy a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. Our company culture values diversity, inclusion, and employee well-being, and we're committed to creating a workplace that's inclusive and supportive of all employees.
How to Apply
If you're a motivated and data-driven marketing professional with a passion for customer-centric marketing, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience and qualifications for this role.
Equal Opportunity Employer
arenaflex is an equal opportunity employer and welcomes applications from diverse candidates. We're committed to creating a workplace that's inclusive and supportive of all employees, and we're proud to be an employer of choice for people with disabilities.
Contact Us
If you have a question regarding your application or require an accommodation during the application process, please contact our HR team at [email protected].
Apply Now
Ready to join our team and drive customer engagement and incremental sales at arenaflex? Apply now and take the first step towards an exciting new career opportunity! Apply Job! Apply for this job