Experienced Sr. Director, Customer Growth Business Development – Strategic Leadership for arenaflex's FSOP Business Development Center of Excellence
At arenaflex, we're revolutionizing the way we connect with our customers and drive growth in the Foodservice, Sales, and Operations Planning (FSOP) Business Development Center of Excellence. As a newly formed team, we're seeking a seasoned Sr. Director, Customer Growth Business Development to lead our efforts in securing new business, driving new category growth, and successfully managing our pipeline of renewals. If you're a solution-oriented leader with a passion for building strong relationships and driving business growth, we want to hear from you.
About arenaflex
arenaflex is a global leader in the beverage industry, with a rich history of innovation and a commitment to refreshing the world and making a difference. Our company purpose is to refresh the world and make a difference, and we're dedicated to creating a culture that is grounded in this purpose. We believe in taking a growth mindset, being expansive in our approach, and continuously learning to improve our business and ourselves.
Job Summary
As the Sr. Director, Customer Growth Business Development, you will serve as the strategic bridge between arenaflex and our potential and existing customers, representing their perspective and voice in how our brands and capabilities can best serve their needs. You will lead all growth/customer marketing related activities for the new Business Development COE, build strategic relationships with C-Suite marketing executives at top customers, and serve as a team lead with internal stakeholders to secure support for Business Development project needs.
Key Responsibilities
* Lead all growth/customer marketing related activities for the new Business Development COE, including developing and implementing strategic plans to drive new business and category growth
- Build strategic relationships with C-Suite marketing executives at top customers in the pipeline, including developing and maintaining strong relationships with key decision-makers
- Serve as a team lead with internal stakeholders to secure support for Business Development project needs, including Insights, Digital, Brand, Assets, Commercial, and other teams
- Support the strategic development of customer stewardship materials to provide improved support of efforts being led by other FSOP customer teams, including Why Coke Evolution and Value Bundle
- Provide customer insights to brand, integrated marketing, innovation, and strategy teams, and identify when additional customer marketing research may be required to position arenaflex to win new business or retain existing customers
- Identify key trends and gaps within our value bundle, and connect with internal subject matter experts to develop solutions and commercialize best practices
- Create a communication plan for internal senior leaders that stewards marketing strategies using various tools to gain alignment, including newsletters, PowerPoint presentations, face-to-face meetings, video conferencing, and other tools
- Build impactful relationships through industry engagements, including conferences, trade shows, and other events
Qualifications & Requirements
* Bachelor's degree or equivalent work experience
- 10+ years of experience in marketing, agency, or equivalent years of CPG experience, preferably with background/experience working with Foodservice customers
- Functional skills:
+ Customer Marketing or Shopper Marketing experience, ideally within FSOP + Demonstrated ability to develop unique and compelling beverage partnership strategies + Strong communication and influencing skills + Comfortable leading through complex, long-term projects + Strong problem-solving skills, solution orientation + Thrive in ambiguity + Planning and organizing + Capable of leading through change + Fast and agile learner
Travel Requirements
* Approximately 26% - 50% travel required, with a preference for travel within the United States
What We Can Do For You
* Challenging Work: Our unique global system offers constant opportunities to develop world-class skills and a truly international career.
- Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.
- Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.
Skills
* Brand Positioning
- Channel Management
- Competitor Analysis
- Creative Briefs
- Digital Media Strategy
- Group Problem Solving
- Local Advertising
- Marketing Activation
- Marketing Strategies
- Media Planning
- Shopper Marketing
- Social Media Strategies
- Sponsorships
- SWOT Analysis
Compensation & Benefits
* Base pay offered may vary depending on geography, job-related knowledge, skills, and experience, with a pay range of $175,000 - $201,000.
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
- Annual Incentive Reference Value Percentage: 30
Our Purpose & Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile – and value how we work as much as what we achieve.
Equal Opportunity Employer
arenaflex is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.
How to Apply
If you're a motivated and experienced leader who is passionate about driving business growth and building strong relationships, we want to hear from you. Apply now to join our team and be part of shaping the future of arenaflex. Apply for this job