Senior Customer Relationship Marketing Manager – Driving Customer Engagement and Incremental Sales at arenaflex

At arenaflex, we're passionate about revolutionizing the way we connect with our customers and deliver exceptional experiences that drive loyalty and growth. As a Senior Customer Relationship Marketing Manager, you'll play a critical role in developing and executing engagement campaigns that foster a deeper connection with our most active and pet-obsessed customers. If you're a customer-centric and data-driven marketing expert with a passion for email and direct marketing, we want to hear from you!

About arenaflex

arenaflex is a leading e-commerce company that's changing the way people shop for pet food and supplies. With a commitment to customer satisfaction and a passion for innovation, we're dedicated to providing our customers with the best possible experience. Our team is made up of talented individuals who share our vision and are driven to make a difference. If you're looking for a challenging and rewarding career opportunity, join us at arenaflex!

Job Summary

As a Senior Customer Relationship Marketing Manager, you'll be responsible for developing and executing multi-channel engagement campaigns that drive customer engagement and incremental sales. You'll work closely with internal product marketing resources, experimentation teams, and data science teams to ensure that our campaigns are data-driven, personalized, and contextual. If you're a seasoned marketing professional with a passion for email and direct marketing, we want to hear from you!

Key Responsibilities

* Develop and execute multi-channel engagement campaigns that drive customer engagement and incremental sales

• Run complex A/B and multivariate testing across emails and journeys to determine incrementality and optimal sequencing
• Work with internal product marketing resources to ensure essential technical steps are taken for list selection, segmentation, and tracking
• Deep dive different data streams to ensure correctness of targeting
• Build sensitivity models to size opportunity and risk associated with proposed initiatives
• Work with experimentation team to craft strategic vision and roadmap for automation
• Leverage CRM data to drive personalized and contextual experiences to increase customer engagement
• Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings
• Drive a customer-first approach to all experiences
• Effectively partner across the organization: integrated marketing, engineering, product management, merchandising, and supply chain
• Stay up-to-date on email and push best practices, technologies, and trends
• Work with data science and experimentation team to create and implement advanced customer segmentation models to improve audience targeting

What You'll Need

* A passion and track record for customer-centric marketing

• 7+ years of email and/or direct marketing experience; e-commerce preferred
• Bachelor's degree; Master's a plus
• Data-driven and analytical with strong ability to interpret and identify insights through data
• Hands-on experience designing and implementing campaigns through an enterprise ESP (ideally Braze)
• Deep understanding of how to enable behavioral, demographic, and transactional data to drive personalization
• Experience with email optimization and personalization platforms and project management tools (JIRA) required
• Strong communication skills (verbal and written) with ability to clearly articulate information that influences data-driven business decisions
• Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
• Proven experience in an email management function and outstanding attention to detail
• Knowledge of SQL, Tableau, and other data analytics tools
• Experience working with a Customer Data Platform (CDP)
• Understanding of incrementality testing, statistical significance, and lifetime value

Bonus

* E-commerce or CPG marketing background is a plus

• Experience working with Braze or Moveable ink
• Knowledge of the pet food industry

What We Offer

* Competitive salary and benefits package

• Opportunity to work with a talented team of marketing professionals
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Flexible work arrangements and remote work options
• Access to cutting-edge marketing technologies and tools
• Recognition and rewards for outstanding performance

How to Apply

If you're a motivated and experienced marketing professional who is passionate about customer-centric marketing, we want to hear from you! Please submit your resume and cover letter to [insert contact information]. We can't wait to hear from you!

Equal Opportunity Employer

arenaflex is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and diverse work environment that values and respects all employees. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [insert contact information]. Apply for this job