[Remote] Programmatic Sr. Associate, Entertainment

Note: The job is a remote job and is open to candidates in USA. We Are Rosie is a flexible talent platform and full-service marketing partner helping brands build agile teams with the best independent marketing talent. They are seeking a Programmatic Sr. Associate to execute and optimize the client's programmatic display and video campaigns across the studio's 2026 theatrical release cycle.

Responsibilities

• Set up, launch, and optimize programmatic display and video campaigns across DSPs (DV360, TTD, or equivalent)
• Manage audience segmentation, targeting strategy, and bid management aligned to theatrical release windows
• Responsible for day-to-day trafficking, creative rotation, and pacing across programmatic buys
• Coordinate with the Activation Director on cross-channel alignment and budget pacing
• Monitor campaign performance daily and make real-time optimizations to meet delivery and efficiency targets
• Identify underperforming segments and adjust targeting, creative, or bid strategy accordingly
• Implement brand safety controls, frequency capping, and viewability standards appropriate for a studio entertainment brand
• Pull and compile regular programmatic performance reports
• Contribute to cross-channel campaign dashboards and weekly client updates
• Flag issues, anomalies, and optimization wins to the Activation Director proactively

Skills

• 3+ years of programmatic buying experience at a media agency or in-house team
• Experience running campaigns for entertainment, theatrical, or studio clients — required
• Hands-on proficiency with DV360, The Trade Desk, or comparable DSP platforms
• Strong understanding of audience targeting strategies, PMPs, and open exchange buying
• Comfortable managing and pacing campaigns under tight release-window timelines
• Detail-oriented and reliable — able to flag and resolve trafficking issues without prompting
• Part-time availability (20 hrs/week) confirmed before engagement
• Must-Have Requirement: Studio entertainment theatrical campaign experience required

Company Overview

• We Are Rosie is an advertising marketplace that connects the user to hand-picked teams curated to serve the user's goals. It was founded in 2017, and is headquartered in Atlanta, Georgia, USA, with a workforce of 11-50 employees. Its website is https://www.wearerosie.com/.

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