Marketing Analyst – Client Loyalty and Retention
About the position Marketing Analyst – Client Loyalty and Retention As a Marketing Analyst – Client Loyalty and Retention reporting to the Manager - Marketing , you'll play a critical role in strengthening relationships with Nasdaq's global client base of over 3,800 financial institutions across 70+ countries! You'll design and execute engagement strategies that drive retention and growth for our Global Connectivity Services within the Financial Technology Product Portfolio. You'll thrive in this position if you're strategic, detail-oriented, and collaborative, have a global mindset, and bring a passion for creating meaningful client experiences in a fast-paced, high-impact environment!
Responsibilities
- Develop and implement a comprehensive client engagement framework using newsletters, webinars, events, and multi-channel communications to drive retention and growth.
- Plan and manage webinars and events from concept to completion, including strategic agenda development, audience targeting, and live execution using Zoom Webinar.
- Manage and segment client data to support targeted engagement initiatives and ongoing retention programs.
- Report on campaign performance and influence on sales pipeline , analyzing how marketing initiatives drive client engagement and business outcomes.
- Lead co-marketing initiatives with clients to strengthen partnerships and expand Nasdaq's brand presence globally.
- Partner with sales, product, and marketing teams across time zones to align engagement strategies with business priorities and ensure seamless execution.
Requirements
- Bachelor's degree in Marketing , Communications, Business, or related field, or equivalent practical experience.
- 2-3 years of experience managing webinars, events, and multi-channel marketing communications.
- Strong ability to develop strategic engagement frameworks and create compelling content that resonates with diverse audiences.
- Strong organizational and time‑management skills, with the ability to manage multiple initiatives in a fast‑paced, dynamic environment.
- Clear communicator with experience in collaborative, matrixed environments and working across time zones.
- Proficiency in marketing tools and platforms such as Salesforce, Marketo, Knak, and Zoom Webinar.
Nice-to-haves
- Experience in financial services, fintech, or technology sectors.
- Familiarity with client segmentation, pipeline reporting, and marketing analytics.
Benefits
- 401(k) program with 6% employer match
- Employee Stock Purchase Program with 15% discount
- Student loan repayment program up to $10k
- Company paid life and disability plans
- Generous paid time off
- Comprehensive medical, dental and vision coverage
- Health spending account with employer contribution
- Paid flex days to support mental wellbeing
- Gym membership discounts
- Hybrid home/office schedule (for most positions)
- Paid parental leave
- Fertility benefits
- Paid bereavement leave
- Company gift matching program
- Employee resource groups
- Paid volunteer days
- Education Assistance Program
- Robust job skills training and Professional development opportunities
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