Copy / Content Writer

Job Description: Content / Copywriter (Remote – South Africa) We are seeking an experienced Copy / Content Writer with a proven track record in both B2B and B2C content creation for the human capital sector. This is a remote, retainer-based position where you will deliver specified content weekly/monthly. You will receive topics, campaign objectives, and direction for each assignment.

You will produce high-quality content across multiple digital platforms, including website pages, blogs (B2B and B2C), social media channels, and persuasive video scripts (B2B). You will report to the Marketing Manager.

Key Responsibilities

Website Copy / Content Writing & Publishing Write and update website content, including landing pages, banners, CTAs, and backend SEO updates. Ensure accuracy and adherence to SEO best practices when publishing content.

Blog & Thought Leadership Articles Research, write, and publish 2 SEO-optimized blog articles per week based on provided topics. Develop ad-hoc thought leadership articles to strengthen brand authority.

Social Media Content Produce audience-relevant long-form and short-form social media content, including captions, storytelling posts, and short-form video/reel/story scripts.

Video Copy Write ad-hoc lead-generation and brand video scripts/storyboards for marketing campaigns and brand storytelling.

Team Collaboration Contribute to the monthly development of content calendars for websites, blogs, social media, and video. Work closely with the marketing team to align content with business goals. Provide insights and recommendations for optimizing content reach, engagement, and conversions.

Content Deliverables

1× website general content/copy (landing pages, banners, CTAs, backend SEO, refreshes) – ~1 hour/month 8 blog articles (2 per week) – long & short format 12 Facebook posts (~3/week) 12 Instagram posts (~3/week) 12 LinkedIn posts (~3/week) ≈ 36 posts total per month, including long/short form copy, storytelling, captions, reels/scripts Ad Hoc, 2 hours per month: promotional/brand video scripts + storyboarding, narrative development, and thought leadership articles as needed Strategic Collaboration: 1× content calendar (website, blog, social, video) Ongoing repurposing, optimisation, SEO/trends insights, and team collaboration

Qualifications & Skills Bachelor’s degree in Marketing, Communications, Journalism, English, or equivalent experience. Minimum 5 years of experience in digital content writing for both B2B and B2C audiences. Portfolio showcasing blogs, website content, and social media campaigns. Proficiency in CMS platforms (e.g., Drupal, HubSpot). Solid experience in implementing SEO best practices. Excellent writing, editing, and proofreading skills with strong attention to detail. Experience creating both short-form and long-form social media content. Ability to write short-form video scripts (reels, stories) and long-form promotional/brand video scripts. Perfect SA/UK English writing and grammar. Professional, time-efficient, and able to deliver content with minimal rework.

Benefits Fully remote work, completed at your own schedule as long as deadlines are met. Work with a passionate, purpose-driven team.