Senior Marketing Strategist

About the job

We are hiring a Senior Marketing Strategist for a leading immigration law firm in the professional legal and advocacy industry. This is a full-time remote role for a U.S.-based company.

This position is designed for an experienced marketing leader who will partner closely with the Marketing Director to plan and execute high-level marketing strategies while also ensuring consistent, hands-on campaign delivery. The Senior Marketing Strategist will be a strategic driver of the firm’s marketing efforts and serve as a key backup to the Marketing Director, expanding the firm’s visibility, strengthening brand reputation, and generating qualified leads for immigrant families seeking legal representation.

Key Responsibilities

Collaborate with the Marketing Director to develop comprehensive 12-month marketing strategies aligned with firm growth goals Conduct market research and competitive analysis to identify opportunities and optimize brand positioning Design integrated marketing campaigns across digital and traditional channels (SEO, PPC, email, content, social media) Ensure consistent follow-through from campaign conception to launch, meeting timelines, budgets, and performance targets Oversee website optimization, lead generation funnels, and conversion rate improvement efforts Track and analyze all marketing KPIs, providing detailed monthly performance reports Monitor lead quality, conversion rates, and customer acquisition costs, and optimize campaigns accordingly Develop compelling content strategies that resonate with immigrant communities and reflect the firm’s brand voice Create and oversee production of testimonials, case studies, and success stories Build strategic partnerships with immigrant advocacy groups, nonprofits, and community organizations Plan and execute community outreach initiatives such as “Know Your Rights” workshops, webinars, and public relations efforts Serve as a trusted backup to the Marketing Director, ready to assume leadership responsibilities when required

Required Qualifications

Bachelor’s degree in Marketing, Communications, Business Administration, or related field 7+ years of progressive marketing experience with demonstrated strategic planning capabilities 3+ years in senior marketing roles with campaign and budget management responsibility Proven track record of developing and executing successful marketing strategies with measurable results Strong analytical skills with experience using marketing analytics platforms and KPIs Excellent project management abilities with consistent follow-through on deliverables Deep experience with digital marketing channels: SEO, PPC, social media, email marketing, content marketing Excellent written and verbal communication skills Demonstrated ability to work independently in a remote environment Experience working with legal services, professional services, or mission-driven organizations is preferred

Preferred Qualifications

Master’s degree (MBA or Marketing emphasis) Experience in immigration law, legal services, or advocacy organizations Bilingual capabilities (Spanish preferred) Experience managing marketing teams or external vendors Background in crisis communications or sensitive issue marketing

Required Skills & Tools

Google Workspace Slack Zoom WordPress or equivalent CMS Meta Business Suite / LinkedIn Ads / Google Ads Google Analytics / Looker Studio Project management tools like Asana or Trello CRM and marketing automation platforms (HubSpot, Salesforce, etc.)

Schedule & Pay

Full-time position; U.S. hours in the MST/EST time zones This is a fully remote job for a U.S.-based company Pay ranges from R14,000 to R25,000 per month, depending on experience and skill Annual raises, bonuses, and paid holidays/PTO

System Requirements

Internet speed of at least 20 Mbps Computer with a 2.4 GHz processor or higher 8 GB of RAM or higher Windows 10 or newer, or Mac OS X 10.10 or newer HD 720p webcam Headset with a microphone

Benefits

Competitive pay rates Consistent hours and pay The company provides a U.S. phone number and business email address Enjoy the flexibility of working remotely, from home or any location of your choice Eliminate commute time and costs Opportunities for leadership growth and career advancement Consistent work with the same team, fostering long-term professional relationships A supportive and inclusive environment that values diversity and professional development