Paid Media Strategist

Job DetailsWe are seeking a Paid Media Strategist to join our growing team.   What you will do: The candidate must be flexible and able to multitask across a variety of tasks, to include:   Hands-on management of paid media efforts across multiple digital media channels - including paid search, paid social, display and/or online video channels Management of keywords, bidding and budgeting, audience creation and segmentation Optimize campaigns to achieve desired goals for traffic, conversions and efficiency Perform campaign analysis and generate ideas for optimization and testing Monitor the effectiveness of landing pages, ad copy, keywords, audiences and creative asset through testing  Troubleshoot performance issues and provide actionable solutions Develop reporting based on client’s performance KPIs and interpret trends into actionable insights Conduct digital media audits to proactively identify new opportunities Provide strategic recommendations for client growth Stay abreast of the latest media best practices, strategies, news, and algorithm updates Maintain a relationship with vendors on behalf of the client and agency Work collaboratively across agency disciplines (strategy, analytics) and key stakeholders    What you should have: 4-year degree in Marketing, Advertising, Business, Communications, English, or other relevant discipline 3+ years of hands-on experience in media planning and buying Paid search and paid social experience required Ability to analyze data and find opportunities and insights Knowledge of Google Analytics with hands-on experience  Ability to work fast without compromising quality or accuracy Strong oral, written, and interpersonal communication skills required Well-organized with a strong attention to detail Possess a strong work ethic with an entrepreneurial spirit A “take charge” attitude that can wear many hats across multiple roles Tandem TheoryTandem Theory is made up of people just like you — smart, curious, and collaborative folks who believe building an agency should be both challenging and fun. We operate like a startup: things move quickly, expectations are high, and you’ll have the opportunity to wear multiple hats and make a real impact. You’ll work on meaningful, high-level projects and engage directly with clients, not sit on the sidelines. We’re a flat, team-first organization where ownership is expected and ideas are welcomed — regardless of title. As a remote-first company, we value flexibility, but also discipline in how we work. We believe in pairing human judgment with technology to work smarter, find time for higher-impact thinking, and continuously improve how we operate. And yes — while we work from home, maybe save the pajamas for after hours. We are seeking a Paid Media Strategist to join our growing team. Here is a little bit about us: At Tandem Theory, we believe in growing together. When our clients grow, our agency grows, and every Theorist grows too. Our approach is simple: Humans + Technology = Growth. We lead with human judgment, strong relationships, and accountability, while using technology to create leverage, consistency, and smarter ways of working. This combination allows us to move faster, reduce waste, and focus on what truly drives impact. Our culture is built on how we show up every day — through Teamwork, Transparency, and Trust — and how we operate: We find time by working efficiently and eliminating low-value work We communicate directly and don’t operate in silos We run disciplined, effective meetings We stay proactive, curious, and grounded in data This is what enables us to go beyond table stakes and deliver real partnership to our clients — bringing forward thoughtful, business-building ideas that drive results. Headquartered in Dallas, Texas, Tandem partners with leading brands who value simple, impactful solutions, transparent pricing, and performance-driven outcomes.   Other than waking up and being excited to get to work each day, here are some additional benefits: The salary for this exempt-level position will be based on experience and qualifications within an established pay range. Benefits include 85% employer paid medical, eligibility to participate in vision and dental insurance as well company paid STD, LTD coverage plus a flat amount company paid toward Basic Life and AD&D, as well as a generous 401(k) retirement contribution plan eligible after 90-days of employment.   Working Conditions: We operate as a work, not live, from anywhere model and utilize the office space as a co-working space as needed.   That said, whether in the office or at a remote location, we try to operate in the traditional office norm model. You will be working with a computer, telephone, copier, or other office equipment as necessary for long stretches of time. There may be some occasional long, irregular hours. You are expected to communicate effectively (verbal and written), and maintain professionalism under stress. Occasionally you will need to bend, pull, push and/or reach to access job-related materials. You will also be expected to work with frequent interruptions such as Slack messages, emails, phone calls, drive-by visits to your desk, whether that is from a co-worker at the office or your dog barking while working remotely. All our calls are held on video, as it is important to see facial expressions and reactions to work in a collaborative environment.    Eligibility All new employees must provide documented proof of their identity and employment authorization and pass a background screening process. No work Visa sponsorships available at this time. We are currently not accepting applicants that reside in the State of California.   Here is where we are located in case you are curious: Tandem Theory, LLC 15400 Knoll Trail #503 Dallas, TX  75248 #LI-JOB