Senior Analyst of Marketing Analytics

Requirements

• If you're passionate about pioneering retention strategies, amplifying performance measurement, establishing impactful reporting, conducting A/B tests, and quantifying the influence of our marketing initiatives on customer order activity, we're excited to connect with you. Your journey to shaping the future starts here!,
• 3+ years of relevant quantitative or technical analysis experience, preferably in marketing or e-commerce,
• Strong SQL skills for data manipulation and analysis, coupled with experience in statistical modeling (R or Python preferred),
• Proficiency in marketing attribution methods, return on ad spend, and experimental test design (A/B testing),
• Familiarity with diverse marketing tactics including optimizing customer retention through strategies such as Email, SMS, Push, SEO/SEM, Direct Mail, and more,
• Knowledge of modern data exploration and visualization tools like Snowflake, Tableau, Looker, Google Data Studio, or PowerBI, and proficiency in Google Analytics or similar digital analytics platforms,
• Effective communication skills to convey data insights across different audiences,
• Independent worker with cross-functional collaboration ability and adeptness in presenting insights to stakeholders,
• Strong organizational skills, time management, and multitasking capability,
• Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable

What the job involves

• Join us as a Senior Analyst in our thriving Marketing Analytics team, where you'll unleash the power of data to fuel innovation. Collaboration is at the heart of what we do, bridging Marketing, Analytics, Data Engineering, Customer Service, and Product teams,
• You'll be the trusted partner of a skilled peer group, playing a pivotal role in surmounting complex analytical challenges that fortify our go-to-market strategies. This role isn't just about data; it's about driving innovation and making a tangible impact,
• Here, you'll shape our customer strategy using cutting-edge marketing tech. Data is our compass, guiding every decision, especially within our marketing endeavors,
• Collaborate closely with senior leaders on exciting business problems, actively shaping the team's strategic direction and focus,
• Elevate customer personas and segmentation for personalized marketing, deepening our understanding of target audiences,
• Analyze retention and ezRewards Loyalty Program performance, identifying growth opportunities and implementing action plans with cross-functional teams,
• Develop insights through in-depth analysis, models, and reports, uncovering new marketing growth opportunities and informing business performance strategies,
• Lead the evolution of our Marketing team's experimentation process and documentation, fostering a structured framework for innovation,
• Enhance data visualization tools for informed decision-making and empower Marketing teammates,
• Utilize data-driven analyses, A/B tests, and statistical models to uncover customer behavior insights and optimize marketing strategies,
• Share marketing domain expertise, acting as a thought leader and mentor to peers for collaborative growth

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