Freelance Social Media Content Creator/Writer (Gaming)
About the Role
We're a creative agency looking for a freelance content creator/writer who lives and breathes gaming culture and internet humor. We are not looking for a classic copy writer. This is somebody who is used to creating social media posts, from memes to ideas for reels. You'll be writing reactive, meme-driven social content for a gaming platform client — specifically a video game distributor that sits inside a larger entertainment company that also streams movies and TV shows. If you can turn a Tuesday afternoon gaming moment into a meme that goes up by Tuesday night, keep reading.
What You'll Do
- Pitch content ideas daily across Instagram, TikTok, YouTube Shorts, and other platforms
- Write memes, carousels, static posts, Reels scripts, and short-form video concepts
- Produce the content yourself OR write detailed briefs for our production team (writer-only roles are fine)
- Research the brand, its games, and adjacent IP deeply enough that every pitch actually fits the world
- Stay reactive to what's happening in gaming, internet culture, and the wider world
- Keep the voice funny, weird, smart, and on-brand — never political, never negative
What We're Looking For
- Proven track record of funny reactive social content (this is the #1 thing we're evaluating)
- Strong understanding of gaming TikTok, Instagram humor, and meme formats
- Ability to research brands and IP thoroughly before pitching
- Fast turnaround and a high volume of ideas
- Comfort working inside brand guardrails while still being genuinely funny
Ideal Background
- Agency experience (this role runs on agency-style workflows and client rounds)
- Previous work with gaming companies or platforms
- Previous work with streaming services or networks (Netflix, Hulu, Peacock, that tier)
- Daily-driver experience on a brand's Instagram, TikTok, or YouTube Shorts
What the work actually looks like: You are marketing IPs (mostly video games but some TVs and shows, or a combination of everything). Some of these games are huge. Most aren't. A few are rough. The job is being creative in making a piece of social media content that lands with a gaming audience. If you have no history of making social content, this isn't the job for you. Pay: $20.00 - $50.00 per hour Benefits:
- Flexible schedule
Application Question(s):
- In this role, you'd be marketing a wide range of IPs - some massive titles, some small, and some that frankly nobody's heard of (and a few that aren't great). How do you approach making unknown or mid-tier IPs feel interesting to a social audience?
- Before you hit submit: Link to your work? ✅ Memes in it? ✅ Funny, clever, unique? ✅
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