Digital Marketing Analysts
1. Role Overview
Mercor is seeking experienced digital marketing analytics professionals to support a performance optimization project with a top-tier analytics consultancy. This engagement focuses on analyzing multi-channel advertising performance, auditing data quality, and developing visual reports to drive marketing strategy. Freelancers will apply their expertise in tools like Google Analytics, Facebook Ads Manager, and Excel modeling to deliver high-impact insights and recommendations. This is a high-priority, short-term contract with flexible hours and fully remote execution.
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• *2. Key Responsibilities** - Extract campaign data from advertising platforms (Google Ads, Facebook, LinkedIn, TikTok, etc.) - Calculate KPIs including CTR, CPC, CPA, ROAS, and conversion rates across channels - Compare performance across time periods and against budget targets - Create data visualizations and insights summaries in Google Sheets, PowerPoint, or Data Studio - Audit tracking setups and conversion reporting accuracy using GA4 and Tag Assistant - Build and manage UTM tracking templates for campaigns - Reconcile advertising costs against invoiced amounts, including currency conversions - Segment customer data from CRMs and create targeting recommendations - Develop budget optimization models and retention/cohort analyses using historical data - Design dashboards with automated data refresh and cross-channel KPI visualizations
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• *3. Ideal Qualifications** - 5+ years of experience in performance marketing analytics, media reporting, or marketing operations - Proficiency in Google Analytics 4, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Sheets - Strong grasp of digital KPIs (CPA, ROAS, CTR, etc.) and budget/spend tracking - Experience with Excel-based modeling, cohort analysis, funnel breakdowns, and segmentation strategies - Familiarity with UTM tracking, tag auditing tools, and attribution model comparisons - Excellent attention to detail in calculations, formatting, and visualizations - Ability to work independently and deliver on weekly or monthly reporting deadlines
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• *4. More About the Opportunity** -
Expected commitment: minimum 30 hours/week
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Project duration: ~6 weeks
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• *6. Application Process** - Submit your resume followed by domain expertise interview and short form Apply tot his job Apply To this Job