Marketing Coordinator

Verathon is a company focused on digital and marketing operations, and they are seeking a Marketing Coordinator to support web and email publishing tasks, manage content approval processes, and collaborate with various teams to ensure timely delivery of marketing materials. The role involves overseeing content workflows, maintaining editorial calendars, and ensuring compliance with regulatory requirements.

Responsibilities

• Lead Qualification
• Screen, Triage, and assign leads from Sale Force to appropriate Territory Managers
• Ensure database hygiene and best practices
• Digital Content Publishing
• Format and publish approved content to digital platforms such as the website (Drupal CMS) and email platforms (e.g., Pardot)
• Coordinate content updates and go-live timelines using tools like Jira
• Assist with layout, formatting, and QA of emails, landing pages, and other digital assets
• Regulatory Content Approval Management
• Oversee the content approval workflow to ensure materials are submitted, tracked, and documented in accordance with regulatory requirements
• Work within compliance platforms (e.g., MasterControl) to track content approvals and ensure documentation is up to date
• Partner with Regulatory Affairs, Marketing Communications, and Product Marketing to move content efficiently through the approval process
• Follow and help maintain the Website Content Publishing SOP as part of the team’s regulatory compliance process
• Support the evolution of documentation workflows while serving as a point of continuity for the team’s regulatory responsibilities
• Additional Responsibilities
• Maintain and update editorial and publishing calendars
• Support brand enforcement across digital materials by checking for tone, formatting, and visual consistency
• Assist in monitoring campaign asset delivery and digital content readiness
• Coordinate tagging, asset categorization, and CMS metadata as needed
• Share basic content performance feedback and audience engagement signals with the broader team

Skills

• 1 year or more of experience in marketing operations, digital content, publishing, or administrative project coordination
• Strong organizational skills and attention to detail
• Comfort working with content, documents, and structured workflows
• Ability to manage multiple deadlines and communicate proactively with stakeholders
• Familiarity with CMS tools (e.g., Drupal), email platforms (e.g., Pardot), and/or project tools (e.g., Jira, Microsoft Teams)
• Bachelor's degree in Marketing, Communications, Digital Media, or related field

Benefits

• Verathon provides a competitive benefits package including medical, dental, vision, basic life insurance, paid holidays, paid time off and a 401(k) matching plan.

Company Overview