Sales Optimisation Executive

Sales Optimisation Executive – New Zealand (Remote)

Your Impact This is a high-impact role sitting at the heart of our commercial strategy, where you’ll help shape how we go to market across New Zealand. Partnering closely with the Senior Manager – Sales Optimisation & Execution, you’ll drive smarter planning, stronger execution, and improved productivity across our field sales teams.

You’ll play a key role in bringing our “One Asahi” vision to life, ensuring our sales teams are set up to win through clear priorities, efficient resource allocation, and data-led decision making.

Key Accountabilities

• Design and own Go-To-Market strategies across New Zealand, translating commercial calendar activity into actionable CRM plans for field teams
• Define, track, and communicate field sales capacity to optimise coverage and execution
• Partner cross-functionally to shape the commercial calendar, representing the voice of field sales and customers
• Analyse field resource models and identify opportunities to improve efficiency aligned to FTE:NSV ratios
• Develop and manage customer and channel segmentation frameworks (Gold/Silver/Bronze/White)
• Create and execute monthly field priorities, ensuring alignment within Salesforce CRM
• Drive field journey planning by monitoring adherence to visit strategies and identifying productivity improvements
• Oversee CRM reporting and performance analytics to deliver actionable insights across the commercial function
• Build and enhance Salesforce dashboards to enable self-service reporting
• Support change initiatives and system rollouts, embedding new tools, processes, and ways of working across the business

About You

• Experience working with Salesforce CRM and strong capability in Excel and data analysis
• Solid understanding of field sales environments, ideally within FMCG or liquor
• Knowledge of multiple sales channels including grocery, on-premise, and route trade
• Commercially minded with the ability to translate data into clear, actionable insights
• Strong stakeholder engagement skills with the ability to influence across functions
• Highly organised with the ability to manage competing priorities and timelines
• Comfortable operating in a fast-paced, evolving environment with a strong change mindset
• Confident communicator with the ability to present to both small and large audiences

Why Asahi Beverages?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you