Digital Marketing Manager
Ketryx is an AI software platform that enables healthcare life sciences companies to ship life-saving regulated products in weeks instead of years. The Digital Marketing Manager will design and execute multi-channel campaigns to drive awareness, engagement, and pipeline, playing a key role in building a predictable, high-quality pipeline that supports Ketryx’s growth.
Responsibilities
- Design and execute multi-channel digital marketing campaigns across LinkedIn, email, paid media, and industry publications
- Build and optimize campaigns that drive registrations, downloads, and qualified engagement
- Partner closely with Sales and BDRs to ensure strong lead follow-up and pipeline conversion
- Build and refine website conversion paths including landing pages, forms, and nurture flows that reliably turn interest into sales-qualified pipeline
- Analyze campaign and funnel performance to identify what drives pipeline and scale successful efforts
- Leverage AI and automation tools to improve targeting, messaging, and campaign performance
- Collaborate cross-functionally and with trade publications and partners to execute high-impact integrated campaigns
Skills
- 1–3+ years of experience in B2B SaaS demand generation or digital marketing
- Experience executing multi-channel campaigns across paid media, email, and social channels
- Proven ability to drive registrations, downloads, or event participation
- Experience with tools such as HubSpot, Google Ads, LinkedIn Ads, and Google Analytics
- Strong ability to manage multiple campaigns and work independently
- Clear, concise communicator with strong collaboration skills
- Experience in high-growth B2B SaaS environments
- Familiarity with account-based marketing (ABM) programs
- Experience working with agencies or external marketing partners
- Exposure to AI-driven marketing tools and workflows
Benefits
- Generous stock options possible
- Generous PTO for full-time
Company Overview