Rain Media: Subscription & Retention Manager
About the position Are You a Customer Lifecycle Architect Who Knows How to Turn Customers Into Lifelong Fans? If you think in funnels, obsess over churn curves, and see customer journeys as living systems that can always be optimized, this role is for you. At Organics Ocean, we’re looking for a Subscription & Retention Manager who will own and evolve the entire customer lifecycle across both DTC and Amazon. This is an individual contributor role (no direct reports) with high ownership, responsible for improving retention, reducing churn, increasing repeat purchase rate and maximizing lifetime value. You will own the strategy, execution, and optimization of our subscription ecosystem, lifecycle automations and retention programs. You will be empowered to make data-driven decisions, run experiments, and implement initiatives that materially impact revenue. If you love turning data into strategy, building scalable lifecycle systems, and creating personalized customer experiences that drive long-term loyalty, keep reading. This is a hands-on, outcomes-driven role. If you’re looking for a purely advisory position or one focused on one-off campaigns, this won’t be a fit. Who we are: Organics Ocean We are a premium direct-to-consumer supplement brand helping people live healthier lives through science-backed, clean, and effective products. We’re not a company where things stay the same. We test, we optimize, we innovate—and we want someone who thrives in that kind of high-accountability, fast-paced environment. Why join our team? High-growth eCommerce brand: Driven by innovation and fast execution, Organics Ocean has seen 350% year over year growth. Ownership & Accountability: We trust our team members to take full ownership of their responsibilities. You are empowered to lead, execute, and improve without micromanagement. We value individuals who take initiative, hold themselves accountable, and drive meaningful results. A team of high performers: We push boundaries, move fast, and get things done. The company is in a hockey stick growth phase. This is not a good fit for those who don’t want to grow.
Responsibilities
- Own the full subscription and retention lifecycle across DTC and Amazon
- Design and optimize customer journeys from first purchase through long-term loyalty
- Build and evolve lifecycle automation, save flows, cancellation journeys, and loyalty initiatives
- Lead churn reduction initiatives, especially in Months 1–3 of the customer lifecycle
- Improve repeat purchase rate and time-to-second-order
- Own all lifecycle touchpoints across email, SMS, and subscription experiences
- Design and optimize personalized customer journeys based on behavior and data
- Approve all lifecycle content and flows
- Lead initiatives around loyalty programs, gifting, retention offers, and customer rewards
- Partner with Supply Chain to support boxing experience, free gifts, and customer incentives
- Own core retention KPIs:
- Churn rate
- Repeat purchase rate
- Time-to-next-order
- Lifetime value
- Analyze dashboards and customer data to identify opportunities
- Design and run structured experiments to improve retention performance
- Translate insights into scalable systems and automations
- Partner closely with:
- Customer Care (feedback loops and lifecycle insights)
- Supply Chain (inventory, gifting, sourcing)
- Product (launch integration into lifecycle)
- Growth & Ecommerce teams
- Email and SMS agencies
- Influence pricing, cadence, and offers through data-driven recommendations
- Take end-to-end ownership of the retention and subscription function
- Manage agencies and external partners
- Build living documentation of the full customer lifecycle
- Continuously evolve lifecycle sophistication and personalization
Requirements
- 7+ years of experience in subscription, retention, lifecycle, or ecommerce growth roles
- Proven ownership of a retention or subscription program at a DTC or ecommerce brand
- Deep experience within the Shopify ecosystem
- Hands-on experience with subscription platforms such as:
- Loop Subscriptions or Recharge
- Strong experience with lifecycle platforms:
- Klaviyo (email & SMS)
- Experience working with attribution platforms (Northbeam or similar)
- Strong data fluency and dashboard literacy
- Experience improving churn, LTV, and repeat purchase metrics
- Ability to own strategy and execution end-to-end
- Willingness to work US time zones, regardless of geographic location.
- Access to a computer
- Reliable internet connection
- Reliable and distraction-free work environment
- Occasional travel may be required
Benefits
- Healthcare, dental and vision plans are available
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