Paid Search Manager

Job Description: • Develop and own strategic campaign roadmaps for each client, defining platform mix, targeting strategies, and a clear testing and optimization plan. • Execute and iterate on our proven industry-specific playbooks for Family Law, adapting them to individual client needs while upholding company best practices and First Principles. • Ideate, test, and evaluate experiments designed to improve client performance. • Proactively manage monthly ad spend for each client, ensuring budgets are not just spent but optimized to deliver maximum return on ad spend. • Analyze campaign performance data for monthly and quarterly reporting. • Monitor KPIs and proactively identify opportunities for improvement or risk mitigation. • Serve as the quality assurance lead for conversion tracking, ensuring data integrity and fast issue resolution. • Audit internal and prospect accounts to validate strategy and identify opportunities for growth. • Partner with the Paid Media Director to translate client goals into actionable campaign plans. • Work with design and editing partners to ensure all creative assets are compelling, brand-aligned, and conversion-focused. • Delegate and document tasks within Agile sprint planning, ensuring efficiency and clarity for support team members. • Mentor junior specialists or supporting contributors, fostering development and knowledge sharing. • Contribute to continuous improvement of team documentation, SOPs, and cross-functional communication. • Maintain accurate sprint planning documentation and delegate tasks effectively across team members. • Identify and implement automation opportunities to streamline workflows and reporting. • Ensure campaigns are delivered on time, within scope, and at expected quality standards. Requirements: • Bachelor’s degree or equivalent professional experience • 5+ years of professional experience in digital marketing; 3+ years specialized in paid media management • Prior experience working within an agency or professional services environment • Prior experience leading or mentoring contributors in an agency or team environment • Demonstrated success managing monthly ad spend exceeding $100,000 across multiple accounts • Technical excellence across all relevant paid media platforms/channels • Experience supporting local lead generation-focused clients preferred, especially within competitive verticals like Family Law. Benefits: • Unlimited PTO & Sick Leave • Medical Insurance (including FSA & HSA Options) • Dental Insurance • Vision Insurance • 401(k) (with a company match) • Life Insurance • Long-term Disability • Short-term Disability Apply tot his job