Paid Search Analyst

L2T is a premier digital marketing company specializing in the automotive industry. They are seeking a Digital Media Specialist to create and manage paid search, display, and video campaigns on Google, while collaborating with various teams to ensure client satisfaction in a competitive digital market.

Responsibilities

• Achieve Client business objectives through execution of digital media strategies
• Manage digital media campaigns to achieve performance goals of clients via Google Ads
• Support efforts of sales team through identification, validation and analysis of opportunities for increased performance and upselling
• Track, manage and allocate monthly budgets for client accounts
• Perform ongoing ad copy and keyword discovery, expansion, and optimization
• Track, report, and analyze paid search performance. Support communication of account performance on monthly basis
• Execute tests, collect and analyze data, identify trends and insights to demonstrate results and potential of new tools and technologies
• Work collaboratively with the Digital Media team and with other departments to track issues, coordinate tasks, and proactively find solutions
• Review and analyze data sets to determine trends and benchmarks for digital ad campaigns
• Develop and present data analyses and recommendations internally and externally
• Create and upgrade processes and procedures to be more effective in providing targeting recommendations

Skills

• Bachelor's degree in advertising, Marketing, Communications, Business Administration, or equivalent
• Position is based out of Evanston, IL and hybrid work schedule (2x in-office per week) must be maintained
• This position is not eligible for visa sponsorship. We were unable to consider candidates requiring CPT, OPT, or any other work authorization sponsorship at this time
• 1-2 years of experience working within a high volume of Google Ads campaigns
• Google Analytics knowledge
• Current Google Ads (search, display and video) certifications
• Ability to learn multiple new platforms
• Proficient with Microsoft Office
• Exceptional verbal and written communication skills
• Effective communication and collaboration with the sales, account management, and delivery teams
• Strong attention to detail, problem solving and analytical skills
• Ability to manage time and multiple tasks to meet competing deadlines
• Ability to translate technical aspects of digital campaign management into customer-facing business language
• Ability to flourish in a rapidly paced, fast-moving technology work environment
• Self-directed and effectively working independently, yet able to contribute effectively to a high-performance team
• Contributor to bigger team picture (understands how their role impacts overall company goals and contributes to their goals for overall company success)
• Experience with Google Display campaigns
• Experience with Google Analytics and Google Tag Manager
• Experience within the marketing or automotive industry
• Knowledge of SQL queries and basic database mapping
• Experience with data visualization tools such as Tableau, Power BI or Google Data Studio

Benefits

• Medical
• Dental
• Vision
• Life insurance
• Short and long-term disability
• Commuter benefits
• Paid Maternity Leave
• Employee Assistance Program (EAP)
• 401(K) retirement plan with a company match
• 15 PTO (1st Year)
• 12 Paid Holidays
• Summer Fridays

Company Overview