Paid Media Buyer (Contractor)

Paid Media Buyer (Contractor) About MPG Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace. At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth. Position Overview MPG is seeking a U.S.- based Paid Media Buyer (Contractor) to support our team on a project and/or hourly basis. This role will lead paid media execution across platforms including Google Ads, Meta (Facebook/Instagram), TikTok, and other demand-side platforms (DSPs). The ideal candidate has 5–10 years of hands-on campaign management experience, strong analytical skills, and the ability to communicate directly with clients. This is a remote, 1099 contractor position that will work closely with MPG’s internal teams and client partners to drive performance outcomes.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across Google, Meta, TikTok, and other DSPs.
• Develop audience targeting strategies and A/B testing plans to drive performance improvements.
• Manage budgets effectively to meet or exceed ROI/ROAS goals.
• Generate and present detailed performance reports and insights.
• Stay ahead of industry changes, platform updates, and ad policy shifts.
• Work directly with clients to communicate strategies, results, and recommendations.

Skills & Experience Required

• 5–10 years of hands-on paid media buying experience.
• Strong proficiency in Google Ads Manager, Meta Ads Manager, and TikTok Ads.
• Proven ability to manage six- and seven-figure monthly budgets.
• Data-driven mindset with experience analyzing performance metrics and KPIs.
• Excellent client communication and reporting skills.

Preferred

• Experience with Triple Whale or similar attribution and analytics platforms.
• Familiarity with creative testing frameworks and DCO (dynamic creative optimization).

Terms of Engagement

• Type: 1099 Contractor (hourly or per project, depending on scope)
• Location: Remote (U.S.- based)
• Client-Facing: Yes

This role is a contractor opportunity and is not eligible for MPG employee benefits. Contractors are responsible for their own taxes and are not classified as employees of Market Performance Group. Diversity and Inclusion MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential. by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community. © 2025 Market Performance Group All rights reserved Apply tot his job Apply To this Job