Developer Marketing Manager

Organization

The Sia Foundation, Inc. is a 501(c)(3) non-profit organization committed to the advancement of user-owned data. We are building a future where people control their data, by default. Our charge is to strengthen the Sia network and educate the public about the urgency of data privacy and ownership.

Sia is the world’s safest cloud storage, by design. Started in 2014, the Sia network is a marketplace for fully private, secure, and decentralized cloud storage. The mission of the Sia network is to protect people’s data and enable a new generation of privacy-preserving applications through secure, decentralized, and open-source technologies.

Job Description

We are seeking an experienced Developer Marketing Manager to join The Sia Foundation. This role will be responsible for marketing to developers in our ecosystem and owning developer outreach for our grants program. Target audiences include web3 and web2 developers interested in building privacy-preserving apps on Sia. The ideal candidate should have a proven track record of mapping the developer journey through experimentation and data analysis as well as owning dev marketing strategies.

This role will be responsible for owning our middle-of-funnel developer journey. This includes designing and executing experiments to track and test developer conversion and retention tactics. The dev marketing manager will use these findings to direct and execute strategy for marketing the Sia Foundation grants program. This role reports directly to the Head of Growth and will work closely with other Foundation team members including Developer Relations and the Grants Program Manager. A passion for deeply understanding developers and relentless experimentation is a must.

While this position is expected to work Eastern Time (ET) hours, candidates may apply from all time zones between UTC and UTC-8.

• A dynamic and supportive work environment with opportunities for professional growth
• Competitive salary and benefits package
• Comprehensive medical, dental, vision, and life benefits fully covered for you and your family for US based employees
• 401(k) with company match for US based employees
• Flexible working hours and fully remote work

• Own research, experiments, and multi-channel campaigns that improve developer conversion and retention across web2 and web3 dev audiences
• Design and execute developer marketing strategies for the Sia Foundation Grants Program, in collaboration with Growth, Dev Rel, and the Grants Program Manager
• Track, analyze, and report on developer funnel KPIs, using insights to guide Growth strategy
• Define and refine developer personas to ensure targeted messaging and impactful outreach
• Establish feedback loops with developers, bringing insights back into Growth, Dev Rel, and Grants
• Partner with Community and Dev Rel to design and execute key Go-To-Community campaigns that activate and retain developers in our ecosystem

• 3-5 years of B2D marketing experience
• Eager to work in a small team, wear multiple hats, and learn from everything we do
• Strong strategic planning skills that center hypothesis testing and iteration
• Proven experience engaging with an online dev community with measurable results

• Experience marketing in web3, open-source technology, or emerging technology
• Previous work in marketing a web3 grants program
• Experience building B2D2C communities

About The Sia Foundation, Inc.

The Sia Foundation, Inc. is building the Sia network, a blockchain-based decentralized network that uses underutilized storage capacity worldwide to create a marketplace for cloud file storage.

Equal Opportunity Employer

The Sia Foundation, Inc. is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.