Senior UX Writer
Syfe is APAC's largest and fastest-growing digital wealth platform, trusted with over US$10 billion in assets. We are fundamentally changing how hundreds of thousands of people across Asia-Pacific build wealth through a holistic approach to managing money rather than just pushing investment products. Backed by world-class investors and recognised as a leader in wealthtech, we are a team of passion
What We’re Looking For
- 5–8 years of experience as a UX Writer, Content Designer, or similar role in digital products (fintech experience a plus, but not required).
- A portfolio showcasing clear, human, and user-first copy—with examples of simplifying complex topics.
- Strong understanding of UX principles, design thinking, and user psychology.
- Ability to balance clarity, trust, and wit in tone—knowing when to be playful, and when to be serious.
- Experience working with design systems and content guidelines.
- Comfort working in fast-paced, collaborative, and iterative environments.
- Curiosity about personal finance, investing, and technology. You don’t need to be a CFA, but you should love making money concepts approachable.
- Design with words: Create clear, concise, and engaging copy for app interfaces, flows, and components—buttons, tooltips, error states, FAQs, and more.
- Define user journeys: Consider how users interact and journey through the app experience - interact and work with designers and PMs in optimising user experience
- Bring humanity to finance: Translate jargon-heavy investment concepts into language anyone can understand.
- Elevate brand voice in product: Ensure every touchpoint feels “Syfe”—modern, witty, confident, and trustworthy.
- Collaborate deeply: Work with product designers, researchers, and engineers to co-create seamless user journeys.
- Test, learn, refine: Use data, research, and experimentation to validate copy effectiveness and improve UX.
- Document & scale: Build a content style guide and writing system that scales across teams and geographies.
- Mentor & guide: Support junior writers or cross-functional teammates in elevating UX copy standards.